The psychology behind retail design

The psychology behind retail design, including retail lighting

With online shopping becoming more and more prominent retailers need to ensure customers are attracted into shops and stores and make purchases. Here at The Lighting Superstore, we’ve looked at the tricks that some retailers use to entice customers to make purchases, and it’s not all down to the products on sale. Your senses can play a big part in how you act in any environment, so retailers use different techniques to make the most of this. For example, shops use different types of lighting and colour depending on who they’re trying to target. Noise and sound can also have an impact on purchase making as studies have shown that slow music increases sales volume. Find out more below.